Bob Davidson

Providing the specialist information that patients need

Former editor of London's medical magazine, Capital Doctor, Bob was an early developer of medical inbound marketing. He works with teaching hospital consultants and their hospitals and clinics so that patients have access to authoritative information and choice of care.

Bob believes that following a diagnosis patients deserve:

  • to have access to information on all relevant treatment options,
  • evidence-based medical information in plain English,
  • access to relevant and comprehensible data, and
  • knowledge of who the appropriate medical specialist are, along with their personal approaches to care.

Patients need to be fully included in the decision making process about their treatment. There are always options and the authoritative information provided by the senior consultants on Total Health informs that choice.

Bob is also MD at healthcare digital marketing consultancy Synaptic Ltd

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