Bob Davidson

Providing the specialist information that patients need

Passionate about medical education and 'informed consent', Bob is a former editor of London's medical magazine, Capital Doctor. Publishing director at Total HealthBob was also an early pioneer of non-promotional, medical inbound systems.

Bob is particularly interested in the integration of systems that combine relevant authoritative content, informed consent, choice, treatment navigation and management. He was responsible for launching pioneering healthcare initiatives including the UK's first diagnostic choose and book medical systems, and launched the consultant-led, patient facing websites including Total Health, gprefer, ConsultantSearch and ConsultantProfile.

Previously a CEO and CQC Registered Hospital Manager he likes working with medical teams especially when this involves managing digital, therapeutic strategy, ambulatory care, imaging, and laboratory diagnostics. He has assisted with the launch and development of some of the most proactive NHS and private hospitals and clinics in London.

Medical communications and patient choice

Bob works with the teaching hospital consultants and their clinical departments so that patients have access to authoritative information and can clearly see, review and discuss all of their treatment choices.  He says that "there are always choices". This is the best approach for ensuring patients are genuinely empowered, that patients are involved in decisions over the most appropriate treatment options and that the ideal outcome of 'informed consent' can be achieved.

Bob believes that following a diagnosis patients deserve:

  • to have access to information on all relevant treatment options,
  • evidence-based medical information in plain English,
  • access to relevant and comprehensible data, and
  • knowledge of who the appropriate medical specialist are, along with their personal approaches to care.

there are always choices

Patients need to be fully included in the decision making process about their treatment. There are always options and the authoritative information provided by the senior consultants on Total Health informs that choice.
Hythe and Saltwood Sailing ClubBob is a Member of the Royal Society of Medicine (RSM) and is MD at healthcare digital marketing consultancy Synaptic Ltd. In his spare time he is a keen windsurfer and active member of Hythe and Saltwood Sailing Club.

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