This article was originally published for the benefit of doctors in Independent Practitioner.
The term ‘patient choice’ has been so heavily corrupted that the altruism of the two little words is almost entirely lost. In the United Kingdom, the Government has coined ‘Patient Choice’ to represent an unclear, albeit well intentioned strategy. In the United States, the term is used to sell insurance policies.
It is probably already too late to save the term ‘patient choice’ from the spin merchants. However, despite having lost that battle, people still remember the original meaning of the words and so there is no need, just yet, for an alternative.
For doctors, however, and particularly independent practitioners, patient choice has real implications. Success comes from knowing how to deal with a smarter, less tolerant patient population than ever before.