Bob Davidson

Bob Davidson is an acknowledged expert in Healthcare and Digital Communications. Working with the senior medical community Bob applies his communication and commercial skills to help facilitate the extension of medical education to include all interested and relevant parties.

Bob is also MD at healthcare communications consultancy Synaptic

Articles: 
  • Doctors can promote fairness and equality in health through education

    By The Royal College of Physicians, including comments from:

    • Professor Ian Gilmore, President of the Royal College of Physicians
    • Professor Alan Maryon-Davis, President of the Faculty of Public Health
    • Paul Lincoln, Chief Executive of the National Heart Forum
    • Professor Steve Field, Chairman of the Royal College of General Practitioners
    • Dr Max Henderson, representing the Royal College of Psychiatrists
    • Dr David Pencheon, Director of the NHS Sustainable Development Unit

    In the UK today social disadvantage results in vast gaps in health and mortality, but these inequalities are not inevitable.  A new report from the Royal College of Physicians (RCP) in partnership with leading health organisations and the NHS calls on all doctors to make addressing the social determinants of health part of their everyday medical practice, reducing where they can the inequitable burden of disease.

  • Should Doctors Learn English?

    ...Because medical jargon is a different language

    In all professions jargon serves a number of positive purposes; a single word creates levels of understanding between those in the ‘know’ and therefore saves time. However, for those outside the profession it may as well be a foreign language.

  • The Patient Choice Paradox

    This article was originally published for the benefit of doctors in Independent Practitioner.

    The term ‘patient choice’ has been so heavily corrupted that the altruism of the two little words is almost entirely lost. In the United Kingdom, the Government has coined ‘Patient Choice’ to represent an unclear, albeit well intentioned strategy. In the United States, the term is used to sell insurance policies. 

    It is probably already too late to save the term ‘patient choice’ from the spin merchants. However, despite having lost that battle, people still remember the original meaning of the words and so there is no need, just yet, for an alternative.

    For doctors, however, and particularly independent practitioners, patient choice has real implications. Success comes from knowing how to deal with a smarter, less tolerant patient population than ever before.

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